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Moms Like Jessica Alba Favor Companies With A Cause

Moms Like Jessica Alba Favor Companies With A Cause

Posted 08-07-2014 in Marketing Trends

Want to reach today's Moms and the dollars they wield? Savvy marketers are finding success by adopting a cause. A recent study by Cone Communications on the strategy, aptly called cause marketing, shows 92 percent of mothers want to buy products that support causes, and 95 percent of them find the tactic acceptable. Read More

Gen Z Eating Habits Make Brands Rethink Products

Gen Z Eating Habits Make Brands Rethink Products

Posted 03-07-2014 in Marketing Trends

Heating up a snack in the microwave doesn't cut it for today's youth, who have grown up during the local foods movement's rise and watched celebrity chefs promoting home cooking and fresh foods. Not surprisingly, Generation Z is incorporating these concepts into its food choices, opting to spend more time whipping up stove-top concoctions and favoring fresh foods over the convenience of prepared foods, notes Medical Daily. Read More