Latest in Marketing Trends

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Paleo Diet Trend Offers Opportunities

Fad diets are as numerous as the poppy-seeds on a bun, and most loom in the consumer's mind just as large as the tiny black specks. Remember 2012's lemon-detox diet (10 days of ingesting nothing but lemons, water and detoxification packets) of a few years ago? Probably not--even though Beyonce was reportedly a fan, the practice quickly faded from the diet charts. Read More

Posted 14-08-2014 in Marketing Trends
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10 Magazines Agree: Gender Is Hazy For Millennials

It may be time to throw the proverbial "baby out with the bathwater" given the gender-blurring proclivities of 80-million plus Millennials, now 18-32 and the largest generation to ever exist. Read More

Posted 06-08-2014 in Marketing Trends
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Eating Alone Is The New ‘Me Time’

Norman Rockwell might be disappointed to learn that nearly half of all the eating occasions in the U.S. today are spent alone. But just because Americans aren’t gathering their families around the communal kitchen table as frequently for shared meals doesn’t mean those ‘occasions’ can’t be meaningful. Read More

Posted 31-07-2014 in Marketing Trends
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Organic Food Industry Faces Pricing Challenges

Organic food sales are expected to reach $35 billion in 2014, according to Nutrition Business Journal and the USDA. While that’s only a small fraction of the $565 billion grocery industry, organics are the market segment logging the highest growth rate at 11.5 percent. It’s also a segment that has proven highly profitable. Read More

Posted 22-07-2014 in Marketing Trends
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Moms Like Jessica Alba Favor Companies With A Cause

Want to reach today's Moms and the dollars they wield? Savvy marketers are finding success by adopting a cause. A recent study by Cone Communications on the strategy, aptly called cause marketing, shows 92 percent of mothers want to buy products that support causes, and 95 percent of them find the tactic acceptable. Read More

Posted 08-07-2014 in Marketing Trends
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Gen Z Eating Habits Make Brands Rethink Products

Heating up a snack in the microwave doesn't cut it for today's youth, who have grown up during the local foods movement's rise and watched celebrity chefs promoting home cooking and fresh foods. Not surprisingly, Generation Z is incorporating these concepts into its food choices, opting to spend more time whipping up stove-top concoctions and favoring fresh foods over the convenience of prepared foods, notes Medical Daily. Read More

Posted 03-07-2014 in Marketing Trends
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Moms’ Brand Loyalty: What Motivates Them To Buy?

A half century after the Baby Boomers embraced the feminist movement, "next-gen leaders" believe "there are no inherently male or female roles in society," notes the venerated policy weekly National Journal. Despite the equality that suggests, research shows Millennial Moms are responsible for the great majority of buying decisions in their families, notes Thimon De Jong of the Dutch strategy consultancy TrendsActive. Read More

Posted 06-05-2014 in Marketing Trends
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Package Design Trends in Review

Tetra Pak's team carefully considers consumer trends in each new package design. Learn more in this article, which the company's Consumer Intelligence Director, Michela Vallalta, recently contributed to Soft Drinks International. Read More

Posted 02-05-2014 in Marketing Trends
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Millennials’ Shopping Habits:  What They Really Want Is Surprising

With all that's written about Millennials' shopping habits, it's easy for businesses to assume that they've got them down. Pew Research Center's notable work on this generation defines them as confident, self-expressive, liberal, upbeat, frugal and receptive to new ideas--qualities that all relate to their shopping style. Read More

Posted 01-05-2014 in Marketing Trends
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Baby Boomers’ Eating Habits Will Affect Your Business

If 60 is the new 40, as many Baby Boomers claim, then 90 is the new 79. Ninety is the median age that more than 2,000 U.S. adults cited when the Pew Research Center’s Religion & Public Life Project asked them how long they expect to live, and 79 is the average U.S. life expectancy. No wonder consumers aged 55 and older are modifying their lifestyles by eating more fresh foods, according to The Hartman Group. Read More

Posted 01-04-2014 in Marketing Trends
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Online Grocery Means Growth for CPG; Capitalize on the Trend

The days where shoppers wander the grocery aisles and squeeze the produce are becoming less common. For instance, a 2013 survey of professionals by the Center for Creative Leadership found that 60 percent of those who carry a smartphone are connected to their jobs about 72 hours a week. Read More

Posted 25-02-2014 in Marketing Trends
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Tap Into The Snacking Trend To Spur New Sales

Gone is the traditional standard of eating three square meals a day; research shows that snacking is playing a bigger role in daily life. In fact, 87 percent of Americans snack at least once a day, and 99 percent of them enjoy snack food in general. And experts project the snack category to increase to $47.5 billion by 2015. Read More

Posted 14-02-2014 in Marketing Trends
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2014 Consumer Trends - Top 15

Each year, numerous media, think tanks and others release lists of trends. For 2014 consumer trends, we reviewed a score of sources and selected the top trends based on frequency and resonance. Take a look. Read More

Posted 28-01-2014 in Marketing Trends
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2013 BevNET Awards: Vita Coco Wins For Two Innovative Products

Studies show packaging has less than three seconds to grab a consumer's attention, so looks count. Vita Coco has excelled in this area, winning two 2013 BevNET Awards: Best Packaging Innovation for Vita Coco Kids in the Tetra Wedge® Aseptic and Best Coffee or Coffee-based Beverage for Coco Cafe in the Tetra Prisma® Aseptic. Read More

Posted 09-01-2014 in Marketing Trends
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Buying Groceries Online: The Impact For Retailers

Recent reports note that Amazon.com is about to expand its online grocery business in a big way. The news is further fuel for the fire that has brick-and-mortar retailers scrambling to adapt and find their footing in the quickly expanding virtual marketplace. Read More

Posted 26-12-2013 in Marketing Trends
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Food Stamps Changes May Help Some Retailers, CPG Companies

The Supplemental Nutrition Assistance Program (SNAP, but aka food stamps) took a 5 percent hit in its allocations for the disadvantaged on Nov. 1, which could mean lost sales for food and beverage makers and retailers across the board. But that’s not necessarily so. Read More

Posted 05-12-2013 in Marketing Trends
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Americans’ Quest For Fresh Foods Impacts Packaging

'Fresh is best' has become a mantra as Americans heed healthy eating advocates and strive to consume more fruit and vegetables. And in truth, the trend has become so prevalent that "80 percent (of consumers) look for the descriptor "'fresh' when it comes to retail" and "nine in ten people think fresh foods are healthier" notes research from food service consultancy Technomic. Read More

Posted 19-11-2013 in Marketing Trends
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Selling Sustainability: It Doesn’t Always Close the Sale

Survey after survey shows that sustainability is not only a top priority for today's food and beverage consumers -it's gaining in stature. A newly released report from the market research firm The Hartman Group, Sustainability 2013, showed that 84 percent of American consumers consider sustainability when making purchase decisions, and myriad studies show that more than 50 percent of consumers will pay more to "go green." Read More

Posted 14-11-2013 in Marketing Trends
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2013 New York BevNET Event Showcases Innovative, Healthy Drinks

Natural, exotic and "purifying" ingredients were all the rage over the summer at BevNET's New Beverage Showdown, held June 4-5, 2013, at New York's Metropolitan Pavilion. Read More

Posted 14-11-2013 in Marketing Trends
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Millennials Want Their News Quick, Water With Style

As part of a unique project to learn more about the largest demographic group in history -the Millennials- Tetra Pak interviewed guests at youth engagement nonprofit OurTime's packed-to-capacity The Making News party, April 26, 2013, at the Powerhouse in Georgetown, Washington, D.C. The high-profile event was the hottest ticket in town over the weekend, kicking off the 2013 White House Correspondents' Dinner on April 27. Read More

Posted 25-10-2013 in Marketing Trends
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Millennials Groove On Tunes, Tetra Pak Cartons At SXSW 2013

From hip hop to harmonicas, glam to Goth and mariachi to metal, the Austin-based music festival South by Southwest 2013 had it all. Nashville quintet Sol Cat was one of more than 2,000 indie bands that played at 100-some venues at SXSW this year, and the band's music ("Fishin' With John") is the backing track for this documentary short. Read More

Posted 25-10-2013 in Marketing Trends
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Millennials Prefer Carton Soup Compared With Traditional Packaging Formats

With 64 percent of young consumers preferring soup in cartons compared with other packaging, Millennials are helping to reverse a 10-year decline in the soup category. Tetra Pak cartons are the final ingredient for smarter living. The unique packaging process protects taste and nutrition without preservatives, and cartons use one-third of the packaging compared with other formats...even the shell of an egg. Read More

Posted 04-10-2013 in Marketing Trends
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What Will Rule The Marketplace - And Your Profitability - In 2013?

Whether you're a retailer or manufacturer, if you want to keep your current customers - and more importantly, attract new ones-consider the following: Read More

Posted 04-10-2013 in Marketing Trends
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GenZ Kids Have Their Say In The Beverage Aisles, And It’s Often NO: How Brand Marketers Can Help

We've all seen children asking their parents to buy them something in a grocery store - some politely and others more persistently - or rejecting healthy options mom may like with a resounding "no." But how much effect does their behavior really have on what goes into the cart? In the portion-pack beverage category, the answer is "quite a lot" according to research conducted by Tetra Pak. Read More

Posted 12-09-2013 in Marketing Trends
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Millennials Embrace Carton Packaging

Millennials are dominating the marketplace. Understanding the lifestyle and habits of a particular generation hasn't been as important since the Baby Boomers - a demographic that Millennials now outnumber. In fact it's predicted that they will outnumber non-millennials by 2030. Read More

Posted 12-09-2013 in Marketing Trends
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Grab And Go Sales Soar: How To Take Advantage Of This Beverage Growth Trend

Do you eat and drink on the run? Welcome to the club. Millions of us tote snacks and beverages along when we go to work, run errands, head to meetings and more. Read More

Posted 19-08-2013 in Marketing Trends
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The Golden Years Offer Platinum Sales Opportunities; Ignore Them And Lose

With 80 million Milliennals moving into their prime and poised to start families and support larger homes, and about 45 million Gen X-ers in the throes of family life, it’s easy for manufacturers and retailers to overlook older shoppers. That would be a serious mistake with dire consequences for their bottom lines. Read More

Posted 13-08-2013 in Marketing Trends
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Millennials’ Frugal And Green Lifestyles Are Raising The Bar For Brands

As nearly 80 million Millennials inherit the lion's share of purchasing power from their Baby Boomer forbearers, their shopping habits are coming center stage for retailers and consumer packaged goods companies. Now spending a conservatively estimated $200 billion per year, they are both notoriously eager to drop whatever is necessary to scoop up the latest computer or communications technology, but are often cautious and thrifty when it comes to buying in other categories. Read More

Posted 06-08-2013 in Marketing Trends
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Container Confidential: Think Cartons - The versatile package captures the Millennial mindset

At 79 million strong and growing, Millennials are the most sizable generation to ever live. And their annual buying power - currently estimated at $170 billion currently, according to data from the international market research firm comScore, is destined to rise significantly as these young adults mature, advance and earn more. Read More

Posted 17-06-2013 in Marketing Trends
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Center Aisle Discovers Bottom-Line Benefits of Cartons: Advantage proven in soup category growth

Food marketers targeting the here-and-now Baby Boomers and the oncoming Millennial wave of consumer spending are turning to Tetra Recart for different but equally compelling reasons. Read More

Posted 10-06-2013 in Marketing Trends
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Marketing to Millennials: The First Generation of Digital Natives is Reshaping Our World

Millennials, the generation that came of age in the Internet era, are statistically reported to number between 79 to 92 million strong by various sources, making them the largest generation to ever live. But they are also the most important to businesses of every ilk right now, given this current demographic certainty: they are expected to outnumber the nation’s next largest cohort, the Baby Boomers, by 50 percent by 2030, according to a 2012 Boston Consulting Group (BCG) study. Read More

Posted 17-04-2013 in Marketing Trends
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By 2025 One in Three Products Will Be Retailer­-Owned

In a stunningly fast-­moving trend fueled by multiple factors, store branded products are muscling in on territory long­-held by the most venerated of national brands. A generation now removed from their dowdy, plain-­label ancestors, today’s store brands are sharply packaged, nutritionally aware and include adventurous offerings formulated to appeal to even the snobbiest of foodies. Read More

Posted 02-03-2013 in Marketing Trends
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The Purchase-­Power of Packaging: Key Drivers Make the Sale

In the crowded food and beverage aisles of a grocery or convenience store, packaging has less than three seconds to grab the attention of a consumer, according to recent research by the British Design Council. Read More

Posted 01-03-2013 in Marketing Trends
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A Look Ahead at Global Packaging Trends Expected by 2020

Global demographic trends, economic instability, and increasingly relevant sustainability concerns are expected to continue to drive fundamental changes in the dairy industry and may directly impact how packaging suppliers do business by 2020. Read More

Posted 01-03-2013 in Marketing Trends
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Making Sense of the Beverage Boom

Competition is fiercer than the grand finale of "Top Chef" in the non­-carbonated beverage market. A stroll down the store aisles that carry these drinks - where containers broadcast their exotic new flavors and latest health­-boosting qualities in vibrant graphics­­ - proves the point. Read More

Posted 01-03-2013 in Marketing Trends
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2020 Vision: Eight Global Trends Will Dominate Food & Beverage Manufacturing in the Next Eight Years

With the marketplace ever more crowded and competitive, growing and even maintaining market share requires an absolute focus on connecting with customers and a fine-tuned sense of the retail environment that makes it possible. Tetra Pak makes it our business to help our customers make smart choices that grow market share and maximize profits, and to that end we commissioned this comprehensive global report using qualitative data and 50 interviews with key manufacturing and food and beverage industry stakeholders. Read More

Posted 01-03-2013 in Marketing Trends
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Future of Retail 2020: Six Global Trends That Will Transform the Retail Food and Beverage Industry

In an effort to keep their fingers on the pulse of consumer demand, manufacturers have been partnering like never before with retailers, whose daily direct contact with shoppers makes them a remote set of eyes and ears for monitoring shifting tastes in the food and beverage industry. Read More

Posted 21-02-2013 in Marketing Trends
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