MOVING TO THE FRONT: A Call For A New Industry Commitment to Renewability

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Leaders in the environmental community and among the world’s largest corporations are setting their goals high. They are looking at issues of sustainability across supply chains and discovering what advantages might come their way if they follow the principles of a circular economy. To these leaders, the days of just promoting recycling are long gone.

The fact is, recycling, which addresses the back end of packaging life cycle, has gone beyond ‘the accepted’ to ‘the expected’ across the world. Still, the world’s migration to recycling practices is a story of unprecedented partnership and leadership, and we at Tetra Pak have been proud to be an industry leader in the recycling movement.

But those of us in business fully understand that there are finite physical materials and natural resources available to produce our products. We understand, and are always reliant upon these ecosystems for our business success.

Any actor within the supply chain who directly or indirectly relates to packaging, needs to ensure the stability and sustainability of these natural resources in order to help secure business growth, better manage and mitigate against geopolitical threats to supply and build brand equity and more. Without losing any ground on recycling or other commitments, we want to lead a new industry commitment to what we call renewability –– protecting natural resources and rewarding best practices and innovations that focus on the front end of a packaging lifecycle; practices and innovations that will keep the consumer packaged goods industry strong and viable in an increasingly volatile economy.

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Your World When You Move To The Front

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What others are saying

Laszlo Horvath, assistant professor, Virginia Polytechnic Institute and State University, has been researching renewable materials for over the past 10 years. Read his interview in Packaging Digest to learn more about the potential he sees in using renewable materials:
http://www.packagingdigest.com/sustainable-packaging/new-material-options-packaging-lifecycle


Using renewable materials is one of the five green packaging ideas recommended by Supply Times:
http://www.supplytimes.com/materials-handling/green-packaging-design/?mode=featured

Watch the Video

CEO of World Wildlife Fund Netherlands, Johan van de Gronden, highlights the growing trend of multinational corporations looking at supply chain sustainability in terms of the natural health of the ecosystem.

Play

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INITIATIVE AND WHITEPAPER

"What Is Renewablity In Packaging, and Why Should We Care?" is Tetra Pak’s new white paper, developed with input from the World Wildlife Fund. It looks at how manufacturers can use materials that can be regrown or replenished naturally as a solution to the planet’s growing resource scarcity. The paper and our new campaign, Moving To The Front, encourage adoption of renewable materials and practices.
Read More and Download our White Paper

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EMBRACING RENEWABILITY

As the global population grows and demand increases for consumer packaged goods, global supplies of clean air, water, oil, natural gas, and minerals are under greater pressure, potentially impacting entire supply chains. Choosing renewable materials can help the planet and businesses thrive.
Read More about Embracing Renewability

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CONSUMER EDUCATION

Today, most consumers understand how recycling helps the environment; but that’s generally not the case when it comes to renewability. Consumers can learn more about this much-misunderstood topic, and appreciate what it all means and what they can do to make a difference.
Visit the consumer website: "The Pack That Grows Back"