MOVING TO THE FRONT: A Call For A New Industry Commitment to Renewability

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Leaders in the environmental community and among the world’s largest corporations are setting their goals high. They are looking at issues of sustainability across supply chains and discovering what advantages might come their way if they follow the principles of a circular economy. To these leaders, the days of just promoting recycling are long gone.

The fact is, recycling, which addresses the back end of packaging life cycle, has gone beyond ‘the accepted’ to ‘the expected’ across the world. Still, the world’s migration to recycling practices is a story of unprecedented partnership and leadership, and we at Tetra Pak have been proud to be an industry leader in the recycling movement.

But those of us in business fully understand that there are finite physical materials and natural resources available to produce our products. We understand, and are always reliant upon these ecosystems for our business success.

Any actor within the supply chain who directly or indirectly relates to packaging needs to ensure the stability and sustainability of these natural resources in order to help secure business growth, better manage and mitigate against geopolitical threats to supply, build brand equity and more. Without losing any ground on recycling or other commitments, we want to lead a new industry commitment to what we call renewability –– protecting natural resources and rewarding best practices and innovations that focus on the front end of a packaging lifecycle as well as practices and innovations that will keep the consumer packaged goods industry strong and viable in an increasingly volatile economy.

Read More and Download our White Paper

Your World When You Move To The Front


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What others are saying

JWT’s latest trend report says that "among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities."
Renewability is part of this new model. Read the report here:

Businesses are increasingly impacted by resource, commodity and ecosystem challenges. Canadian Business for Social Responsibility shares steps companies can take to begin to measure and manage these "natural capital" risks and opportunities. Learn more here:

Watch the Video

CEO of World Wildlife Fund Netherlands, Johan van de Gronden, highlights the growing trend of multinational corporations looking at supply chain sustainability in terms of the natural health of the ecosystem.



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"What Is Renewability In Packaging, and Why Should We Care?" is Tetra Pak’s new white paper, developed with input from the World Wildlife Fund. It looks at how manufacturers can use materials that can be regrown or replenished naturally as a solution to the planet’s growing resource scarcity. The paper and our new campaign, Moving To The Front, encourage adoption of renewable materials and practices.
Read More and Download our White Paper

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As the global population grows and demand increases for consumer packaged goods, global supplies of clean air, water, oil, natural gas, and minerals are under greater pressure, potentially impacting entire supply chains. Choosing renewable materials can help the planet and businesses thrive.
Read More about Embracing Renewability

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Today, most consumers understand how recycling helps the environment; but that’s generally not the case when it comes to renewability. Consumers can learn more about this much-misunderstood topic, and appreciate what it all means and what they can do to make a difference.
Visit the consumer website: "The Pack That Grows Back"