Leaders in the environmental community and among the world’s largest corporations are setting their goals high. They are looking at issues of sustainability across supply chains and discovering what advantages might come their way if they follow the principles of a circular economy. To these leaders, the days of just promoting recycling are long gone.
The fact is, recycling, which addresses the back end of packaging life cycle, has gone beyond ‘the accepted’ to ‘the expected’ across the world. Still, the world’s migration to recycling practices is a story of unprecedented partnership and leadership, and we at Tetra Pak have been proud to be an industry leader in the recycling movement.
But those of us in business fully understand that there are finite physical materials and natural resources available to produce our products. We understand, and are always reliant upon these ecosystems for our business success.
Any actor within the supply chain who directly or indirectly relates to packaging, needs to ensure the stability and sustainability of these natural resources in order to help secure business growth, better manage and mitigate against geopolitical threats to supply and build brand equity and more. Without losing any ground on recycling or other commitments, we want to lead a new industry commitment to what we call renewability –– protecting natural resources and rewarding best practices and innovations that focus on the front end of a packaging lifecycle; practices and innovations that will keep the consumer packaged goods industry strong and viable in an increasingly volatile economy.
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